A powerful testament to art's ability in provoking change and challenging the status quo. Collect this four colour screen print by General Idea, a pioneering collective founded in the late 1960s by AA Bronson, Felix Partz, and Jorge Zontal.
Exploring themes of authorship, identity, and sexuality, General Idea utilized a variety of mediums, including theatrical performance, magazines, and television shows, to challenge societal norms with humour and incisive critique.
AIDS (Cadmium Red Light) is an historic example of the collective's activism surrounding the AIDS epidemic. Based on Robert Indiana's iconic LOVE motif, General Idea appropriated the image in 1987 to raise awareness about AIDS during a time when the disease was shrouded in silence and stigma.
“Our idea was that this was a kind of advertising campaign for a disease that nobody wanted to talk about at the time,” Bronson has recalled. “It was being kind of hushed up.” The logo was widely reproduced, plastered, for example, on streets, subways, magazines, postcards and lottery tickets, creating a ubiquity that, the collective hoped, would normalise the word and, by extension, the disease itself.
TIME-LIMITED EDITION SIZE
Edition of 300
DIMENSIONS
Unframed: 210 x 297mm
MEDIUM
4-colour silkscreen print on Somerset 300gsm satin white paper
AUTHENTICATION
Print signed (lower right corner).
CERTIFICATE OF AUTHENTICITY (COA)
Arrives with a numbered (1-300), stamped and dated certificate of authenticity.
RELEASE DATE
1 December, 2021
WHAT IS A TIME-LIMITED EDITION?
A time-limited edition refers to an edition of prints or artworks available only within a specific time frame. Once the time window has closed, no more copies are produced, adding an element of exclusivity and urgency to the edition.
SHIPPING AND TAXES
Although we endeavour to deliver the prints as soon as possible, it may take up to 2 months to arrive in the post. Taxes are based on your location and calculated at checkout. For international orders, you may be subject to import duties, taxes, and delivery service charges levied once a shipment reaches your country. You must bear any such additional charges for customs clearance.
#CIRCAECONOMY
Proceeds from each print help support the #CIRCAECONOMY – a circular model designed to fund the CIRCA free public art programme and create life-changing opportunities for the creative community.